Mobile Loyalty Application
The Mobile Loyalty Application by Venue Valet and Theater Toolkit is the cornerstone of your theatre’s loyalty program. Integrated with CallConnect and Theater Toolkit, and structured around your own loyalty program, the Mobile Loyalty App will understand the uniqueness of each customer and tailor content just for them:
- Allows quick enrollment through the mobile application interface
- In app options to upgrade VIP membership tiers
- Film & Showtime searching with ticket purchasing through Theater Toolkit
- VIP only preferred seating
- Pre-Order Food and Beverage
- Relevant and targeted offers, rewards, and promotions
- Surveys, Feedback & Trivia to collect and store data about each customer
- Integration with CallConnect Call Button System
- Available on both iOS and Android Platforms
Mobile Application Development
Venue Valet and Desert Lab Studio will work directly with your cinemas marketing team to create the perfect mobile application with a custom look and feel to match your theatres own branding. Our dynamic team can implement specialized features to increase customer interaction, build brand loyalty, increase sales, and deliver new revenue channels.
Optimized Ticket Purchase Experience
Take the guesswork out of the customers hands and get them through the ticket purchase process fast. Leveraging Theater Toolkit, allow customers to easily check out both within the Mobile Loyalty App, and directly from your own website. Alternatively, we can recreate your website and provide a branded, mobile first, modern site with the same streamlined checkout process designed to enhance the customer experience, promote theater branding, increase ticket sales, and improve customer satisfaction. From within the app, Theater Toolkit greatly enhances the purchase experience for ticket buying guests and ensures a seamless common experience between both platforms. With advanced searching options based on seat availability, quality of seats, or time frame that meets their preferences, the Mobile Loyalty App can provide a more customized user experience. The customer can also indicate upcoming movies they are interested in seeing and they will get notifications through the mobile application when tickets are available to be purchased.
VIP Reserved Seating
The theatre can mark certain seats as “reserved” and only allow mobile application customers that have purchased the VIP Membership to purchase these tickets in advance of other customers. Entire showings can be hidden and only made available to VIP Membership holders for a period of time prior to being made available to any customer. This truly makes them feel like a VIP Customer.
VIP Reserved Seating
The theatre can mark certain seats as “reserved” and only allow mobile application customers that have purchased the VIP Membership to purchase these tickets in advance of other customers. Entire showings can be hidden and only made available to VIP Membership holders for a period of time prior to being made available to any customer. This truly makes them feel like a VIP Customer.
Pre-Order Food and Beverage
To streamline the initial food-ordering process, the mobile application allows the customer to specify their drink and perhaps hors d’oeuvre order at the time tickets are purchased. This will result in faster service in the theater, customers will get their beverages sooner, and allows for a more manageable queue of work to the bar and kitchen. It also promotes additional drink purchases by the customer and the opportunity for the theater to up-sell certain drinks and hors d’oeuvre without relying solely on the servers to present these options to the customer.
Offers & Rewards
Targeted offers and rewards can be selectively presented to certain customers based on their profile or purchase history. For example, certain offers can be presented to only loyal customers who answered survey questions or another offer can go to repeat customers who frequented your cinema two weekends in a row. This allows your program administrator to target different customer profiles to claim the offer and easily retract or modify the offer based on positive response. Offers and rewards are managed through a voucher system that can be measured, redeemed, and verified using the customer’s mobile application or the CallConnect system.
Surveys, Feedback & Trivia
Mobile Loyalty App, in conjunction with VIP Memberships, has shown to be a very effective way of getting information from customers. If customers know their feedback and answers are used effectively by the theater, they will answer a wide range of questions. Brief 1 question surveys can be presented on the mobile application as the customer enters the theater for the pre-show, exits the theater, randomly throughout any day and at times when the theater is interested in building a list of customers that fit some criteria (ie. Who hasn’t seen Star Wars yet?) so they can present a special offer just for those customers based on their survey responses. Pre-show trivia (the day before they go to the movie or as they enter the theater) can be a great way to interact with customers to allow them to win rewards they can redeem at the theater or participating third-parties outside the theater such as neighboring businesses and services.
Improve Customer Service with CallConnect
As highlighted in the previous article VIP Member Identification on CallConnect Call Button Monitor Dashboard, Venue Valet provides a real time view into activity that is happening at the theater – movies that are playing, tickets and seats that are sold, amount of money spent by each seat, seats that have received poor service, etc. Integrating VIP Membership and customer data gathered with the mobile application into the existing Venue Valet CallConnect system at the theater will allow the servers and managers to provide an exceptional customer experience by identifying these customers by name on the Venue Valet screens as well as their food and beverage preferences and spending history.
Customers will be able to view their food and beverage statements on their phone during the movie as well as request refills and specialized service with quick one click options from within the mobile application. As data becomes available, an endless list of features can be explored to integrate the data into the Venue Valet CallConnect system to allow the theater to provide a truly personalized experience to its best VIP Membership customers.
The Mobile Loyalty App and Mobile Application Development Program is just one of many products that Venue Valet uses to help cinema operators increase guest satisfaction, improve operational efficiency, and maximize revenue opportunities. For more information about this and other products for your cinema, please contact us at (512) 270-9198 or email [email protected]